20
Nov

Who Is the Ideal Real Estate Customer?

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be.

Most entrepreneurs aren’t clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product to people who aren’t good potential customers. I know it’s difficult, but it’s vital to know about this topic, don’t get overwhelmed one at a time, we going to help you with certain questions and some relevant information.

Your ability to clearly define and focus in on the customers who can most rapidly buy your product or service will be essential to your business success. Most agents don’t bother determining WHO they want to serve, but whent  “you market to everyone, you market to no one”. Know who your client is and you will reduce competition, so you will be extremely powerful!

There is a lot of discussion about marketing niches for the real estate professional. Do you want to work with just anybody, or do you want to focus on residential, commercial, first-time buyers, vacation homes, etc? because a house of our own is a small piece of the planet that belongs to us.

If you don’t know where your niche is, we can help you define it with these questions:

What are they worried about?

How would they feel if they saw a solution?

What goals are they striving to attain?

What do they hope to gain from us?

Who do they trust most?

Let’s make an example by selecting the niche ” just Married ”

What are they worried about?

They are worried about not getting an ideal place for them, their children or future children, they don’t have enough space, they have to pay a rent, they can’t make modifications of the house because they are not owners.

How would they feel if they saw a solution?

Excited, happy because they finally have a place to grow their family, grateful, imagining how they will customize their home.

What goals are they striving to attain?

Own house, more space, closeness to family, work or school, leave a heritage to the children.

What do they hope to gain from us?

There are questions and statistics about precisely what customers want from the real estate agents,you can look at the annual National Association of Realtors survey of buyers and sellers (USA).

Who do they trust most?

Clients rely more on people who are really interested in solving their concerns and even go beyond what they are asking for. People at the beginning will come to you with many doubts, so your duty is to give them confidence, give them free information; Remember the more you give the more you get. We constantly practice that in PlanLineal.

Finally, don’t be shy about asking your customers these questions, and you will make your own database.

We would like to know your opinion, comment below if you liked our article and what is the niche of the customers that you chose? Remember to go through our shop, we are interested in helping you.